You build your business.
We keep it in line.
ItemLine is the operating system for retailers, wholesalers and distributors. Invoicing, inventory, delivery routes, a live B2B ordering network and so much more, all on one system instead of five.
30-day free trial on every plan · no credit card required
Your business shouldn't live across a dozen different tools.
One system. Every side of the business.
ItemLine is built for both sides of a sale: the business buying product, and the business selling it. Whichever side you're on, the same system runs the whole operation, and if the business on the other end of the relationship is on ItemLine too, that connection is already built in.
For retailers
Everything a store needs to stay on top of what it buys and what it has.
- Every vendor invoice tracked automatically, scanned straight into inventory
- Purchases, vendor returns and expenses in one place
- Returns and vendor credits logged in one place
- A single Business Health score built from your real numbers
For wholesalers and distributors
Everything a wholesaler or distributor needs to manage clients and get paid.
- A full roster of clients with visit history and health at a glance
- Professional invoices built from your own catalogue, sent in seconds
- Delivery routes planned, assigned, and tracked stop by stop, on the Distributor plan
- One view of exactly who owes you what
And when a retailer buys from a distributor who's also on ItemLine, the two sides are already linked, so the same order shows up as a sale on one account and a purchase on the other, with nothing to re-enter.
Where business
comes together.
HubLine is the B2B discovery layer built into ItemLine. Distributors publish a live catalogue; retailers browse and order directly. No phone calls, no text threads, no missed orders.
- Catalogues update in real time, so stock and price are never stale
- Orders route straight into the distributor's queue, not an inbox
- Free for any retailer to browse and order, forever
The pulse of
your business.
PulseLine is the AI built into ItemLine. Ask it anything, like overdue invoices, slow moving stock, client trends or delivery performance, and get a plain English answer instantly. It also watches on its own, and flags what needs you before it becomes a problem.
- Ask a plain English question, get a real answer from your own data
- Proactive alerts before a slow month becomes a bad one
- A single Business Health score built from every signal, updated daily
Let every client see their own invoices.
Invite a client by email from their profile. They see their invoices and your visits, and how they see them depends on whether they already use ItemLine.
Invite from the client profile
Add the client's email, tap Add email, and ItemLine works out the rest. You can add more than one email per client, and revoke access at any time.
A web portal, no app needed
For retailers who don't use ItemLine. They only need an email address.
- They get an email with a secure setup link, valid for 72 hours.
- They choose a password and sign in at itemline.app/portal/login.
- They see their balance due, and which invoices are open, overdue or paid.
- They see when you've visited, and what kind of visit it was.
- They can open any invoice and print it or save it as a PDF.
You show up inside their app
For retailers already on ItemLine. Matched by email, so there's nothing to set up.
- They're linked automatically when you invite the email on their account.
- You're added to their Vendors, with your invoices and visits on your vendor page.
- Items on your invoices that they don't carry are suggested to add.
- Price changes on what they buy from you are flagged for them.
Needs a Retail, Wholesale or Distributor account on their side.
The client portal is included in Wholesale and Distributor. Clients only ever see invoices you've sent, never drafts, and for visits only the date and type, never your notes. Screens show demo data.
Everything that keeps the day moving.
Beneath HubLine and PulseLine is the everyday machinery: the tools you actually touch between opening and closing.
Barcode scanning
Scan with your phone's camera to add stock or build an order. Every barcode format is recognized as the same product, so scanning never creates an accidental duplicate.
Route planning
Plan a delivery route, save it for a future day, or spread a batch of overdue clients across the week by area automatically. Reminders go out to whoever's driving.
Invoicing & payments
Branded invoices built from your catalogue, recurring billing on a schedule, and drafts that never touch your inventory until they're actually sent.
Team & permissions
Give each teammate exactly the access they need: view, add, edit, or delete, per area of the app. PIN login works for a shared device.
Real notifications
Push alerts on every device when an invoice is paid, an order comes in, stock runs low, or a route is about to start.
QuickBooks & Drive
Every invoice syncs to QuickBooks Online automatically, and a PDF copy saves itself to your own Google Drive, with no exporting and no manual backups.
See ItemLine before you start.
Pick a plan, a feature and a device. These are real screens from the app, shown with demo data.
Your day at a glance, with a Business Health score and what needs attention.
See everything in Distributor →
Screens show demo data and may differ slightly from your account.
Simple plans. Start free.
30-day free trial on paid plans. Connect is free to use.
Connect
Order from distributors on HubLine.
- Browse and order on HubLine
- Businesses included: 1
Retail
For stores buying from vendors.
- Browse and order on HubLine
- Item catalogue and barcode scanning
- Vendor invoice scanning, price alerts, vendor returns
- Business Health and PulseLine
- Team permissions and PIN login
- Businesses included: 1
Wholesale
For wholesalers selling to clients.
- Browse and order on HubLine
- Item catalogue and barcode scanning
- Vendor invoice scanning, price alerts, vendor returns
- Low stock alerts
- Clients, visits and sales invoicing
- Recurring invoices and client portal
- QuickBooks and Google Drive
- Business Health and PulseLine
- Team permissions and PIN login
- HubLine catalogue, Catalogue Designer, incoming orders
- Businesses included: 1
Distributor
Wholesale plus routes, map and a live catalogue.
- Browse and order on HubLine
- Item catalogue and barcode scanning
- Vendor invoice scanning, price alerts, vendor returns
- Low stock alerts
- Clients, visits and sales invoicing
- Recurring invoices and client portal
- QuickBooks and Google Drive
- Business Health and PulseLine
- Team permissions and PIN login
- HubLine catalogue, Catalogue Designer, incoming orders
- Route planner, planned routes, map
- Businesses included: 1
Prices in USD; taxes may apply. Each additional business is +$4.99/month on paid plans. Annual billing is shown at the discounted yearly price. Plan contents and pricing may change; the plan you choose at sign-up is governed by our Terms and Refund policy.
Questions, answered.
What's included in the free trial?
Paid plans start with a 30-day free trial. You can use the features included in the plan you pick during the trial. See the Terms and Refund policy for billing details.
Can I change plans later?
Yes. You can change your plan from Settings, and your data, team and settings stay with your account.
Who is HubLine for?
Distributors publish a catalogue; retailers browse it and place orders. Any account, including the free Connect plan, can browse and order. Publishing a catalogue is part of the Wholesale and Distributor plans.
Is there a mobile app?
ItemLine runs in the browser and as an app on iPhone and Android, all on the same account.
Do I need QuickBooks or Google Drive?
No. They're optional. QuickBooks sync and Google Drive backup need your own accounts with those services, and ItemLine is not affiliated with or endorsed by Intuit or Google.
How accurate is PulseLine?
PulseLine is an AI assistant and can make mistakes. Treat its answers as a starting point and check anything important against your own records.
Can my team use it?
Yes. On paid plans you can add teammates, choose what each can view or change, and let them sign in with a PIN on a shared device.
Where do I get help?
Email support@itemline.app or use the contact form. We typically reply within one to two business days, and the contact form (or Settings, then Support, in the app) is the fastest way because it goes straight into our ticket system.
Up and running the same day.
Create your account
Pick the plan that matches how you work. It takes a couple of minutes, and you can change plans later.
Add your products and clients
Type them in, scan barcodes with your phone, or order from a distributor on HubLine.
Run the day from one place
Invoice, plan routes, track stock and watch your Business Health score update as you work.